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ABM is B2B.: Why B2B Marketing and Sales is Broken and How to Fix it
Sangram Vajre
ABM is B2B.: Why B2B Marketing and Sales is Broken and How to Fix it
Sangram Vajre
Identifying the reasons why marketing isn't reaching its full potential, this reference provides a maturity curve to help companies navigate their way to being great and share a comprehensive TEAM Framework and seven resources to put the TEAM Framework into practice.
Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
Lançado | 19 de setembro de 2019 |
ISBN13 | 9781940858951 |
Editoras | Ideapress Publishing |
Dimensões | 215 × 144 × 18 mm · 310 g |
Idioma | English |
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