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Facing The Fold: Essays on Scenario Planning James Ogilvy
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Facing The Fold: Essays on Scenario Planning
James Ogilvy
A collection of journal essays about how scenario thinking uses the capacious space of the 'fold' to encourage thinking around alternative scenarios. It describes the 'nuts and bolts' of scenario planning, and outlines the steps involved in the practice of developing scenarios, and the key considerations to ensure successful scenario planning.
312 pages, Black and white diagrams
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 28 de fevereiro de 2011 |
| ISBN13 | 9781908009227 |
| Editoras | Triarchy Press |
| Páginas | 312 |
| Dimensões | 173 × 242 × 17 mm · 554 g |
| Idioma | Inglês |
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