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Buyology: How Everything We Believe About Why We Buy is Wrong
Martin Lindstrom
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Buyology: How Everything We Believe About Why We Buy is Wrong
Martin Lindstrom
Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company.
256 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 7 de maio de 2009 |
| ISBN13 | 9781847940131 |
| Editoras | Cornerstone |
| Páginas | 272 |
| Dimensões | 130 × 197 × 17 mm · 196 g |
| Idioma | English |
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