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Urban Destination Marketing in Contemporary Europe: Uniting Theory and Practice - Aspects of Tourism
John Heeley
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Urban Destination Marketing in Contemporary Europe: Uniting Theory and Practice - Aspects of Tourism
John Heeley
This book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs).
192 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 15 de fevereiro de 2015 |
| ISBN13 | 9781845414924 |
| Editoras | Channel View Publications Ltd |
| Páginas | 192 |
| Dimensões | 234 × 157 × 10 mm · 300 g |
| Idioma | English |
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