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Sloganization in Language Education Discourse: Conceptual Thinking in the Age of Academic Marketization
Barbara Schmenk
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Sloganization in Language Education Discourse: Conceptual Thinking in the Age of Academic Marketization
Barbara Schmenk
This volume focuses on sloganization as an emergent phenomenon in language education discourse. Motivated by an increasing uneasiness with a number of concepts in current research that have become sloganized, this volume scrutinizes the discourse of language education, identifies popular slogans and reconstructs the sloganization processes.
192 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 1 de novembro de 2018 |
| ISBN13 | 9781788921855 |
| Editoras | Multilingual Matters |
| Páginas | 192 |
| Dimensões | 155 × 230 × 11 mm · 304 g |
| Idioma | English |
| Editor | Breidbach, Stephan |
| Editor | Kuster, Lutz |
| Editor | Schmenk, Barbara |
