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A fond, irreverent, and bold look at the advertising world. James Noble's articles go for the jugular and take no prisoners. Noble recalls his early roots in the business walking the halls of Doyle Dane Bernbach as a child. The realities of battling mental health in an unforgiving business. And how the digital age has transformed the art of copywriting. Noble is a life long advertising creative who knew Bill Bernbach. His Dad John created some of the most memorable Volkswagen commercials of the sixties. Noble joined Chiat/Day in nineteen eighty-six and began a long career of award winning work. He has worked with Apple, Cisco Systems, American Airlines, and many celebrities including Steven Spielberg, Tom Hanks, and George Lucas. He has won just about every bronze, silver, and gold award there is. As well as many Cannes lions. In his thirty year career Noble has also shot commercials from Africa, South America, Europe to Shanghai and Vietnam. His relevant, funny, and nostalgic views on the world of "hucksters" are beneficial to any creative working in marketing today.