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Connecting With Consumers Through Effective Personalization and Programmatic Advertising
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Connecting With Consumers Through Effective Personalization and Programmatic Advertising
In the rapidly evolving digital landscape, the ability to connect with consumers through personalized and programmatic advertising has become a vital skill for global companies. As the market undergoes a paradigm shift towards consumer-centric approaches, the need for comprehensive knowledge in this domain is escalating every day.
320 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 29 de dezembro de 2023 |
| Data do lançamento original | 2024 |
| ISBN13 | 9781668491461 |
| Editoras | IGI Global |
| Páginas | 308 |
| Dimensões | 150 × 220 × 20 mm · 1,10 kg |
| Idioma | Inglês |
| Editor | Alves, Carlos |
| Editor | Madeira, Paulo |
| Editor | Remondes, Jorge |
