Sales Promotion Decision Making: Concepts, Principles, and Practice - Steve Ogden-Barnes - Livros - Business Expert Press - 9781631570476 - 12 de janeiro de 2015
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Sales Promotion Decision Making: Concepts, Principles, and Practice

Steve Ogden-Barnes

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R 453,68

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Data prevista de entrega 20 de jun - 1 de jul
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Sales Promotion Decision Making: Concepts, Principles, and Practice

A resource for sales promotion professionals looking to improve their sales promotions. The book is based on an extensive review of over 400 articles and cases. It presents the findings of research which explores the DNA of sales promotions, including their role, rationale, nature, decision-making processes and campaign evaluation.


170 pages

Mídia Livros     Paperback Book   (Livro de capa flexível e brochura)
Lançado 12 de janeiro de 2015
ISBN13 9781631570476
Editoras Business Expert Press
Páginas 170
Dimensões 9 × 152 × 229 mm   ·   222 g
Idioma English