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Sales Promotion Decision Making: Concepts, Principles, and Practice
Steve Ogden-Barnes
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Sales Promotion Decision Making: Concepts, Principles, and Practice
Steve Ogden-Barnes
A resource for sales promotion professionals looking to improve their sales promotions. The book is based on an extensive review of over 400 articles and cases. It presents the findings of research which explores the DNA of sales promotions, including their role, rationale, nature, decision-making processes and campaign evaluation.
170 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 12 de janeiro de 2015 |
| ISBN13 | 9781631570476 |
| Editoras | Business Expert Press |
| Páginas | 170 |
| Dimensões | 9 × 152 × 229 mm · 222 g |
| Idioma | English |
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