Conte aos seus amigos sobre este item:
Sales Promotion Decision Making: Concepts, Principles, and Practice
Steve Ogden-Barnes
Preço
R 453,68
Item sob encomenda (no estoque do fornecedor)
Data prevista de entrega 23 de jun - 2 de jul
O que dizem nossos clientes:
Adicione à sua lista de desejos do iMusic
Sales Promotion Decision Making: Concepts, Principles, and Practice
Steve Ogden-Barnes
A resource for sales promotion professionals looking to improve their sales promotions. The book is based on an extensive review of over 400 articles and cases. It presents the findings of research which explores the DNA of sales promotions, including their role, rationale, nature, decision-making processes and campaign evaluation.
170 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 12 de janeiro de 2015 |
| ISBN13 | 9781631570476 |
| Editoras | Business Expert Press |
| Páginas | 170 |
| Dimensões | 9 × 152 × 229 mm · 222 g |
| Idioma | English |
Ver tudo de Steve Ogden-Barnes ( por exemplo Paperback Book )