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Customer Centricity: Focus on the Right Customers for Strategic Advantage
Peter Fader
Customer Centricity: Focus on the Right Customers for Strategic Advantage
Peter Fader
A powerful call to action, Wharton professor Peter Fader's book, Customer Centricity, upends some of our most fundamental beliefs about customer service, customer relationship management, and customer lifetime value. Fader advocates that in the world of customer centricity, there are good customers ... and then there is pretty much everybody else.
150 pages
Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
Lançado | 26 de maio de 2020 |
ISBN13 | 9781613631447 |
Editoras | Wharton Digital Press |
Páginas | 150 |
Dimensões | 140 × 216 × 13 mm · 340 g |
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