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Marketing with Web 2.0: Social Networking and Viral Marketing First edition
David L. Anderson
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Marketing with Web 2.0: Social Networking and Viral Marketing First edition
David L. Anderson
Introduces social media marketing to advanced college and first year MBA students. The primary focus is to supplement and enhance the current marketing and technology curricula by applying standard marketing theory to the new online space. The text is positioned to build upon students' familiarity with basic marketing approaches and their experience with social networking and viral marketing.
272 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 17 de janeiro de 2012 |
| ISBN13 | 9781609275075 |
| Editoras | Cognella, Inc |
| Páginas | 272 |
| Dimensões | 152 × 229 × 14 mm · 544 g |
| Idioma | English |
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