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Practioner's Guide To Public Relations Research, Measurement And Evaluation
Don Stacks
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Practioner's Guide To Public Relations Research, Measurement And Evaluation
Don Stacks
Provides the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.
240 pages, b&w illustrations
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 6 de julho de 2010 |
| ISBN13 | 9781606491010 |
| Editoras | Business Expert Press |
| Páginas | 240 |
| Dimensões | 150 × 228 × 11 mm · 362 g |
| Idioma | English |
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