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Contemporary Research in E-branding (Premier Reference Source) 1º edição
Subir Bandyopadhyay
Contemporary Research in E-branding (Premier Reference Source) 1º edição
Subir Bandyopadhyay
Marketing over the Internet implies a whole new dimension in which to engage the consumer. To remain successful in todays digital world, companies must harness the power of online marketing to reach the unlimited potential of consumers worldwide.
Contemporary Research in E-Branding provides cutting-edge research on the emergent issue of the Internet as a central organizing platform for integrating marketing communications. Combining global perspectives from marketing and Web technology academics and experts into one multidisciplinary reference work, this Premier Reference Source offers researchers, scholars, and practitioners an authoritative view on e-Branding to increase the visibility and success of companies in all business realms.
Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
Lançado | 30 de novembro de 2008 |
ISBN13 | 9781599048130 |
Editoras | IGI Global |
Páginas | 378 |
Dimensões | 221 × 284 × 28 mm · 1,34 kg |
Idioma | English |
Contribuidor | Subir Bandyopadhyay |
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