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Blue ocean strategy - how to create uncontested market space and make the c
W. Chan Kim
Blue ocean strategy - how to create uncontested market space and make the c
W. Chan Kim
Challenges what you thought you knew about competing in the crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, the authors argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth.
256 pages, Illustrations
Mídia | Livros Bound Book (Livro de capa dura com encadernação de alta qualidade) |
Lançado | 2005 |
ISBN13 | 9781591396192 |
Editoras | BookHouse Editions |
Páginas | 256 |
Dimensões | 164 × 242 × 24 mm · 574 g |
Idioma | English |
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