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The Customer Loyalty Pyramid
Michael Lowenstein
The Customer Loyalty Pyramid
Michael Lowenstein
Developing concepts and approaches that enable company owners and senior staff to create corporate commitment to customer advocacy and loyalty, this text identifies the new paradigms by which companies can achieve customer loyalty, including the Seven S Framework and Customer Loyalty PyramidSM.
280 pages, black & white illustrations
Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
Lançado | 30 de novembro de 1997 |
ISBN13 | 9781567200768 |
Editoras | Bloomsbury Publishing Plc |
Páginas | 280 |
Dimensões | 156 × 235 × 17 mm · 552 g |
Idioma | English |
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