James Roloff

The Inbound Advantage James Roloff

Sales has always been one of the most labor intensive jobs in a business. You're prospecting, cold calling, writing proposals, performing follow-ups, etc. While other departments have had efficiency gains through the use of technology, many sales teams are still living in the analog world. The Inbound Advantage is a book about developing a digital sales strategy. A way of doing sales that allows you to reach more people, more effectively, through the use of digital platforms. Educating prospects about who you are, what you do, and what you know. Capturing them using calls-to-action and marketing data. Consulting them by keeping them in your online inner-circle, building a strong and profitable relationship.