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Applied Marketing Analytics Using R Gokhan Yildirim
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Applied Marketing Analytics Using R
Gokhan Yildirim
Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools.
384 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 22 de agosto de 2023 |
| ISBN13 | 9781529768725 |
| Editoras | SAGE Publications Ltd |
| Páginas | 392 |
| Dimensões | 233 × 186 × 22 mm · 788 g |
| Idioma | Inglês |
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