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Netnography: The Essential Guide to Qualitative Social Media Research 3 Revised edition
Kozinets, Robert (University of Southern California, USA)
Netnography: The Essential Guide to Qualitative Social Media Research 3 Revised edition
Kozinets, Robert (University of Southern California, USA)
In this landmark third edition, Netnography: The Essential Guide provides the theoretical and methodological groundwork as well as the practical applications, helping students both understand and do netnographic research projects of their own.
472 pages
Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
Lançado | 31 de outubro de 2019 |
ISBN13 | 9781526444691 |
Editoras | Sage Publications Ltd |
Páginas | 472 |
Dimensões | 248 × 176 × 36 mm · 942 g |
Idioma | English |
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