Adventures In PR - Leo Pearlstein - Livros - Createspace Independent Publishing Platf - 9781523734382 - 31 de março de 2016
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Adventures In PR

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Publicity Pioneer, Leo Pearlstein, shares his favorite "Adventures in PR," with a rare collection of many classic celebrity photos. The reader will find it easy and entertaining reading for just the story telling alone, pointing out the excitement of these PR campaigns, describing the successes and mishaps that Leo and his agency encountered. The reader will also learn from these adventures that they, too, can apply these experiences to almost any of their own business activities. Included are some stories of mishaps that interfered with various public relations projects that were turned into successes. Leo also shares over 50 classic celebrity photos that were part of his many PR adventures, working with celebrities to promote their stories and his clients' food products. The reader will enjoy Leo's creative approach to gain positive publicity for his clients, some humorous, some overcoming challenges, some shocking, but all successful.

Mídia Livros     Paperback Book   (Livro de capa flexível e brochura)
Lançado 31 de março de 2016
ISBN13 9781523734382
Editoras Createspace Independent Publishing Platf
Páginas 168
Dimensões 152 × 229 × 9 mm   ·   231 g
Idioma Inglês