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Exploring the Dynamics of Consumerism in Developing Nations
Exploring the Dynamics of Consumerism in Developing Nations
Provides research on consumer behaviour in developing countries and changes in the socio-cultural dimensions of marketing. Highlighting topics such as celebrity influence, marketing malpractices, and the adoption of e-government, this publication is designed for researchers, advanced-level students, policymakers, and managers.
330 pages
Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
Lançado | 11 de janeiro de 2019 |
Data do lançamento original | 2018 |
ISBN13 | 9781522579069 |
Editoras | IGI Global |
Páginas | 330 |
Dimensões | 1,34 kg |
Editor | Gbadamosi, Ayantunji |