Business Analytics and Cyber Security Management in Organizations - Rajagopal - Livros - IGI Global - 9781522509028 - 17 de novembro de 2016
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Business Analytics and Cyber Security Management in Organizations

Rajagopal

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Business Analytics and Cyber Security Management in Organizations

Traditional marketing techniques have become outdated by the emergence of the internet, and for companies to survive in the new technological marketplace, they must adopt digital marketing and business analytics practices. Unfortunately, with the benefits of improved storage and flow of information comes the risk of cyber-attack.

Business Analytics and Cyber Security Management in Organizations compiles innovative research from international professionals discussing the opportunities and challenges of the new era of online business. Outlining updated discourse for business analytics techniques, strategies for data storage, and encryption in emerging markets, this book is ideal for business professionals, practicing managers, and students of business.

Mídia Livros     Hardcover Book   (Livro com lombada e capa dura)
Lançado 17 de novembro de 2016
ISBN13 9781522509028
Editoras IGI Global
Páginas 332
Dimensões 152 × 229 × 22 mm   ·   1,15 kg
Idioma English  

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