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Effective Strategic Management: From Analysis to Implementation Daniel Kipley Second edition
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Effective Strategic Management: From Analysis to Implementation
Daniel Kipley
Gives readers a firm foundation in the theories and concepts of strategic management, along with multiple analysis matrices. The book is organised into two main sections dealing with strategic analysis and strategic formulation and includes an introduction to Ansoffian Strategy and the OSPP computer model.
278 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 9 de janeiro de 2018 |
| ISBN13 | 9781516505494 |
| Editoras | Cognella, Inc |
| Páginas | 278 |
| Dimensões | 215 × 279 × 14 mm · 525 g |
| Idioma | Inglês |
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