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Sport Marketing Bernard J. Mullin-Windy Dees-William A. Sutton-Ste Fifth edition
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Sport Marketing
Bernard J. Mullin-Windy Dees-William A. Sutton-Ste
Experience a fresh perspective on sport marketing where real-world examples, expert interviews, and engaging case studies merge with a focus on data analytics, digital platforms, and emerging tech such as mobile streaming and virtual reality. These evolving strategies empower students to innovate in a dynamic sports world.
488 pages
| Mídia | Livros Book |
| Lançado | 12 de março de 2021 |
| ISBN13 | 9781492594628 |
| Editoras | Human Kinetics Publishers |
| Páginas | 488 |
| Dimensões | 282 × 223 × 29 mm · 1,34 kg |
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