Enterprise Gamification: Engaging People by Letting Them Have Fun (Volume 1) - Mario Herger - Livros - CreateSpace Independent Publishing Platf - 9781470000646 - 1 de julho de 2014
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Enterprise Gamification: Engaging People by Letting Them Have Fun (Volume 1) 1º edição

Mario Herger

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Enterprise Gamification: Engaging People by Letting Them Have Fun (Volume 1) 1º edição

Research shows when people are engaged they are more productive. That?s why gamification has caught on in the corporate world. The clever combination of fields such as game design, psychology, motivation theory, neurophysiology, and behaviorism has been shown to benefit stakeholders in surprisingly effective ways. This landmark book examines the prevailing notion that simple rewards and competition are effective means for engaging people, and shows how gamification designs can be applied to support long-term collaboration, creativity, productivity, loyalty, and learning. Based on evidence from many research papers, use cases, and practical examples you will learn how to create effective and fun gamification designs for one or multiple systems in a local or global context. Enterprise Gamification is the most comprehensive and scientifically rigorous book yet written in this exciting new field.

Mídia Livros     Paperback Book   (Livro de capa flexível e brochura)
Lançado 1 de julho de 2014
ISBN13 9781470000646
Editoras CreateSpace Independent Publishing Platf
Páginas 368
Dimensões 21 × 203 × 254 mm   ·   730 g
Idioma English  

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