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Qualitative Methods in Business Research - Introducing Qualitative Methods Series 2 Revised edition
Paivi Eriksson
Qualitative Methods in Business Research - Introducing Qualitative Methods Series 2 Revised edition
Paivi Eriksson
Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management, marketing and organizational studies.
376 pages
Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
Lançado | 26 de novembro de 2015 |
ISBN13 | 9781446273395 |
Editoras | Sage Publications Ltd |
Páginas | 376 |
Dimensões | 242 × 172 × 21 mm · 624 g |
Idioma | English |
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