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Product Innovation and Technology Strategy Robert G Cooper
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Product Innovation and Technology Strategy
Robert G Cooper
Marc Notes: Includes bibliographical references and index. Contributor Bio: Cooper, Robert G Robert G. Cooper is a professor emeritus of marketing at McMaster University. Founder of the widely employed Stage-Gate product development process. Scott J. Edgett is co-founder and CEO of Stage-Gate International and the Product Development Institute. Contributor Bio: Edgett, Scott J Robert G. Cooper is a professor emeritus of marketing at McMaster University. Founder of the widely employed Stage-Gate product development process. Scott J. Edgett is co-founder and CEO of Stage-Gate International and the Product Development Institute.
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 4 de setembro de 2009 |
| ISBN13 | 9781439252246 |
| Editoras | Booksurge Publishing |
| Páginas | 260 |
| Dimensões | 152 × 229 × 20 mm · 385 g |