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Media Relations, A Primer Maurizio Testa
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Media Relations, A Primer
Maurizio Testa
Operational techniques, practical solutions and concrete examples of how to use a press office to promote a small or medium-sized tourism enterprise. How best to promote a tourist SME in today's market? Traditional print advertising and intermediation often turn out to be expensive and inefficient in the communications jungle. A press office provides the straightest, most reliable path to the true target: the client. How to get substantial returns from a reasonable investment? This manual analyzes how traditional and online press offices actually operate, and examines internet public relations options (blogs and social networks).
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 20 de janeiro de 2009 |
| ISBN13 | 9781439204474 |
| Editoras | Booksurge Publishing |
| Páginas | 48 |
| Dimensões | 178 × 254 × 3 mm · 131 g |
| Idioma | Inglês |