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The Diffusion of Innovations: A Communication Science Perspective Arun Vishwanath-George A. Barnett New edition
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The Diffusion of Innovations: A Communication Science Perspective
Arun Vishwanath-George A. Barnett
Suitable for those wishing to study trends in diffusion research, including diffusion scholars, marketers of ideas and products, communication and management consultants, this book brings together noted diffusion scholars and presents a communication perspective for the study of the diffusion process.
239 pages, 99, graphs
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 28 de fevereiro de 2011 |
| ISBN13 | 9781433110832 |
| Editoras | Peter Lang Publishing Inc |
| Páginas | 240 |
| Dimensões | 230 × 157 × 19 mm · 510 g |
| Idioma | Inglês |
| Editor | Barnett, George A. |
| Editor | Vishwanath, Arun |
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