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Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean
Roberto Verganti
Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean
Roberto Verganti
Think of game-changers like Nintendo's Wii or Apple's iPod. They overturned our understanding of what a video game means and how we listen to music. This book shows that for truly breakthrough products and services, we must look beyond customers. It offers a fresh view of innovation thinking and practice.
288 pages, Illustrations
Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
Lançado | 3 de agosto de 2009 |
ISBN13 | 9781422124826 |
Editoras | Harvard Business Review Press |
Páginas | 288 |
Dimensões | 163 × 244 × 25 mm · 562 g |
Idioma | English |
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