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Airline Marketing and Management 7º edição
Stephen Shaw
Airline Marketing and Management 7º edição
Stephen Shaw
Airline Marketing and Management examines the principles of marketing and demonstrates the ways in which these principles can be applied to today's airline industry. It has been thoroughly updated and expanded for this seventh edition, to keep pace with changes affecting the industry. Written in a straightforward, easy-to-read style and combining u
350 pages, includes 4 figures and 4 tables
Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
Lançado | 7 de julho de 2011 |
ISBN13 | 9781409401490 |
Editoras | Taylor & Francis Ltd |
Páginas | 384 |
Dimensões | 230 × 156 × 26 mm · 708 g |
Idioma | English |
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