Measuring Customer Experience: How to Develop and Execute the Most Profitable Customer Experience Strategies - Philipp Klaus - Livros - Palgrave Macmillan - 9781349477340 - 2015
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Measuring Customer Experience: How to Develop and Execute the Most Profitable Customer Experience Strategies 1st ed. 2015 edition

Philipp Klaus

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Measuring Customer Experience: How to Develop and Execute the Most Profitable Customer Experience Strategies 1st ed. 2015 edition

Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management.


166 pages, biography

Mídia Livros     Paperback Book   (Livro de capa flexível e brochura)
Lançado 2015
ISBN13 9781349477340
Editoras Palgrave Macmillan
Páginas 166
Dimensões 216 × 141 × 14 mm   ·   217 g
Idioma English