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Strategic Reputation Risk Management J. Larkin Softcover reprint of the original 1st ed. 2003 edition
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Strategic Reputation Risk Management
J. Larkin
This book focuses upon how enhanced reputation can contribute to commercial asset management through increased share price premium and competitive performance, while reputation loss can significantly erode the ability of the business to successfully retain market share, maximise shareholder value, raise finance, manage debt and remain independent.
276 pages, XII, 276 p.
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 2003 |
| ISBN13 | 9781349432523 |
| Editoras | Palgrave Macmillan |
| Páginas | 276 |
| Dimensões | 153 × 227 × 19 mm · 430 g |
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