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Marketing Management: European Edition 4º edição
Philip Kotler
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Marketing Management: European Edition 4º edição
Philip Kotler
Consolidate your knowledge of marketing management with this bestselling text. Marketing Management, 4th edition, is considered by many as the authoritative text on the subject. The textbook covers a wide range of concepts and issues, accurately reflecting the fast-moving pace of modern marketing. A key aid for undergraduates and postgraduates.
840 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 11 de julho de 2019 |
| ISBN13 | 9781292248448 |
| Editoras | Pearson Education Limited |
| Páginas | 840 |
| Dimensões | 215 × 280 × 30 mm · 1,94 kg |
| Idioma | English |
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