Understanding the Born Global Firm - Routledge Focus on Business and Management - Karra, Neri (IESEG University, France) - Livros - Taylor & Francis Ltd - 9781138219113 - 11 de outubro de 2016
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Understanding the Born Global Firm - Routledge Focus on Business and Management 1º edição

Karra, Neri (IESEG University, France)

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Understanding the Born Global Firm - Routledge Focus on Business and Management 1º edição

The challenges and opportunities that are presented to both small and medium-sized enterprises have changed dramatically in recent decades as the world?s economy becomes more globalised. The policies of open borders, a decrease in protectionism and the demise of the nation-state, have enabled small and large firms to engage in international activity from the outset.

Understanding the Born Global Firm, combines the many different theoretical perspectives on born globals that have been previously researched, providing a unified framework to connect the antecedents, types and outcomes of entrepreneurial activities pursued by such new ventures. A central case study of an international fashion firm which operates in over nine countries, runs through the text, highlighting the formation and success of born globals and the importance of cultural competence.

This book will be invaluable to post-graduate students in the field of international business; entrepreneurship; ethnic entrepreneurs; global entrepreneurship, and international networks.


98 pages, 2 black & white illustrations, 5 black & white tables, 2 black & white line drawings

Mídia Livros     Hardcover Book   (Livro com lombada e capa dura)
Lançado 11 de outubro de 2016
ISBN13 9781138219113
Editoras Taylor & Francis Ltd
Páginas 98
Dimensões 225 × 147 × 11 mm   ·   252 g
Idioma English  

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