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The Social Media Manifesto
Jed Hallam
The Social Media Manifesto
Jed Hallam
The Social Media Manifesto is a handbook to enable leaders across the business to understand how social technology can be incorporated into their company. Including case studies from Google, IBM, Spotify, Unilever, and Coca-Cola, it provides insight and practical advice for managers to implement their own social business plans.
180 pages, Illustrations
Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
Lançado | 4 de dezembro de 2012 |
ISBN13 | 9781137271419 |
Editoras | Palgrave Macmillan |
Páginas | 163 |
Dimensões | 240 × 162 × 16 mm · 421 g |
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