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Gamification Marketing For Dummies
Zarrar Chishti
Gamification Marketing For Dummies
Zarrar Chishti
"Everyone loves to win, and that includes your customers. Connect with them and increase their loyalty through the irresistible elements of game play. This ... guide helps you explore what types of games work best with your product, how to incorporate gamification into your marketing strategy, what to expect, and how to make use of the data generated"--Publisher marketing.
304 pages
Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
Lançado | 13 de novembro de 2020 |
ISBN13 | 9781119663973 |
Editoras | John Wiley & Sons Inc |
Páginas | 304 |
Dimensões | 232 × 188 × 19 mm · 416 g |