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Store Wars: The Worldwide Battle for Mindspace and Shelfspace, Online and In-store 2nd edition
Greg Thain
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Store Wars: The Worldwide Battle for Mindspace and Shelfspace, Online and In-store 2nd edition
Greg Thain
The sequel to the highly successful Store Wars: the battle for mindspace and shelfspace published in 1995. The new edition will retain all the strengths of the old book including a comprehensive and complex approach to the consumer & retail market and the interaction between FMCG retailers and manufacturers.
314 pages, illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 20 de julho de 2012 |
| ISBN13 | 9781118374061 |
| Editoras | John Wiley & Sons Inc |
| Páginas | 314 |
| Dimensões | 236 × 164 × 24 mm · 592 g |
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