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Marketing Research: International Student Version 11th edition
David A. Aaker
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Marketing Research: International Student Version 11th edition
David A. Aaker
This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies.
664 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 4 de dezembro de 2012 |
| ISBN13 | 9781118321812 |
| Editoras | John Wiley & Sons Inc |
| Páginas | 662 |
| Dimensões | 204 × 254 × 24 mm · 1,42 kg |
| Idioma | English |
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