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Service Business Development: Strategies for Value Creation in Manufacturing Firms
Fischer, Thomas (Universitat St Gallen, Switzerland)
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Service Business Development: Strategies for Value Creation in Manufacturing Firms
Fischer, Thomas (Universitat St Gallen, Switzerland)
Over the last decade, capital goods manufacturers have added services to products as a way of responding to eroding margins and the loss of strategic differentiation. Based on over twelve years of research, this book provides a thorough overview of the strategies available for value creation through service business development.
320 pages, 61 b/w illus. 41 tables
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 6 de março de 2014 |
| ISBN13 | 9781107652071 |
| Editoras | Cambridge University Press |
| Páginas | 320 |
| Dimensões | 154 × 230 × 23 mm · 498 g |
| Idioma | English |
Ver tudo de Fischer, Thomas (Universitat St Gallen, Switzerland) ( por exemplo Paperback Book e Hardcover Book )