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Misfit Thinking: Using Design Thinking to Energize Innovation and Creativity
R Gordon Bennett
Misfit Thinking: Using Design Thinking to Energize Innovation and Creativity
R Gordon Bennett
Is your organization stuck in a rut and unable to see past the same old ineffective approaches? Misfit Thinking demonstrates how teams can become more innovative in order to actually solve problems, creatively. It is a thorough exploration of and practical guide to Design Thinking for industry, government, military, and non-governmental organizations.
With experience in all three sectors, Dr. Bennett offers key examples of why people across disciplines-and even in daily life-can benefit from clearly understanding the problems they face and using targeted processes to design and test solutions. He features four design models that can be used under a variety of circumstances, an entire chapter dedicated to establishing the conditions for successful design thinking, over 40 ways to generate creative ideas and thinking patterns, a special chapter on military applications, and emphasis on establishing the value proposition.
You'll find practical suggestions along the way, and a wealth of stories and tips for how to:
become more creative
energize an innovation mentality
become a design thinker
create a design team
generate ideas, and
chart a way forward
Misfit Thinking is a hands-on guide drawn from years of best practices and lessons learned that provides an invaluable resource for executives, team leaders, and students alike
372 pages
Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
Lançado | 20 de julho de 2021 |
ISBN13 | 9781039106130 |
Editoras | FriesenPress |
Páginas | 372 |
Dimensões | 162 × 237 × 31 mm · 700 g |
Idioma | English |
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