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Celebrity Fashion Marketing: Developing a Human Fashion Brand - Mastering Fashion Management
Fykaa Caan
Celebrity Fashion Marketing: Developing a Human Fashion Brand - Mastering Fashion Management
Fykaa Caan
This book explores the concept of the celebrity as a human fashion brand, and the effectiveness of the celebrity in promoting fashions and shaping the identity and decisions of fashion consumers.
160 pages
Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
Lançado | 21 de fevereiro de 2023 |
ISBN13 | 9781032007335 |
Editoras | Taylor & Francis Ltd |
Páginas | 130 |
Dimensões | 500 g |
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