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Events Feasibility and Development: From Strategy to Operations - Events Management 2º edição
William O'Toole
Events Feasibility and Development: From Strategy to Operations - Events Management 2º edição
William O'Toole
This book outlines best practice in event development and the global events sector. Tools and techniques from the first edition have been refined and expanded. These include strategy development and implementation, asset management, portfolio management, return on investment, management process mapping and the feasibility study.
312 pages, 53 Line drawings, black and white; 32 Tables, black and white; 53 Illustrations, black an
Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
Lançado | 14 de dezembro de 2021 |
ISBN13 | 9781032000879 |
Editoras | Taylor & Francis Ltd |
Páginas | 312 |
Dimensões | 245 × 190 × 24 mm · 634 g |
Idioma | English |
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