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Export Strategy
Subhash C. Jain
Export Strategy
Subhash C. Jain
This new book fills a gap in the collection of published materials in export marketing. On the basis of the data, exporters can build a market and product profile, set up a market selection matrix, assess their export strengths and weaknesses, and design a market position map, thereby enabling them to develop export strateges.
268 pages
Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
Lançado | 24 de abril de 1989 |
ISBN13 | 9780899302768 |
Editoras | ABC-CLIO |
Páginas | 268 |
Dimensões | 156 × 234 × 16 mm · 557 g |
Idioma | English |