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Advanced Brand Management (Third Edition): Building and activating a powerful brand strategy 3º edição
Paul Temporal
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Advanced Brand Management (Third Edition): Building and activating a powerful brand strategy 3º edição
Paul Temporal
Brands have never been more important than they are today. As Paul Temporal explains in this fully revised and updated third edition of his classic bestseller, the challenges of the business world are greater now than ever before. Brand managers have to cope with a broader range of variables and pressures from the marketplace and consumers.
314 pages, Illustrations, black and white
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 25 de fevereiro de 2019 |
| ISBN13 | 9780857195890 |
| Editoras | Harriman House Publishing |
| Páginas | 302 |
| Dimensões | 241 × 166 × 21 mm · 636 g |
| Idioma | English |
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