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The Reputation Playbook: A winning formula to help CEOs protect corporate reputation in the digital economy
Jennifer Janson
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The Reputation Playbook: A winning formula to help CEOs protect corporate reputation in the digital economy
Jennifer Janson
Why do some companies have a seemingly flawless reputation while others constantly fight a losing battle? Maybe you've always kept social media at arm's length, but the thought of a crisis unfolding online keeps you awake at night. This book offers an insightful examination of how social media affects corporate reputation-building.
238 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 16 de outubro de 2014 |
| ISBN13 | 9780857193551 |
| Editoras | Harriman House Publishing |
| Páginas | 238 |
| Dimensões | 215 × 140 × 18 mm · 312 g |
| Idioma | English |
Ver tudo de Jennifer Janson ( por exemplo Paperback Book )