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Marketing Communications Management: Analysis, Planning, Implementation Paul Copley 2 Revised edition
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Marketing Communications Management: Analysis, Planning, Implementation
Paul Copley
'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. You are encouraged to participate in the almost distance-learning approach and via the innovative and thought provoking "stop-points" - Martin Evans, Senior Fellow, Cardiff Business School
480 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 24 de setembro de 2014 |
| ISBN13 | 9780857027870 |
| Editoras | SAGE Publications Ltd |
| Páginas | 480 |
| Dimensões | 197 × 265 × 22 mm · 890 g |
| Idioma | Inglês |
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