
Conte aos seus amigos sobre este item:
Marketing Communications Management: Analysis, Planning, Implementation 2 Revised edition
Paul Copley
Marketing Communications Management: Analysis, Planning, Implementation 2 Revised edition
Paul Copley
'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. You are encouraged to participate in the almost distance-learning approach and via the innovative and thought provoking "stop-points" - Martin Evans, Senior Fellow, Cardiff Business School
480 pages
Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
Lançado | 24 de setembro de 2014 |
ISBN13 | 9780857027870 |
Editoras | Sage Publications Ltd |
Páginas | 480 |
Dimensões | 197 × 265 × 22 mm · 890 g |
Idioma | English |
Mostrar tudo
Mais por Paul Copley
Ver tudo de Paul Copley ( por exemplo Paperback Book , Hardcover Book , Loose-leaf e Print )