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Creating Your Library Brand: Communicating Your Relevance and Value to Your Patrons
Elisabeth Doucett
Creating Your Library Brand: Communicating Your Relevance and Value to Your Patrons
Elisabeth Doucett
Branding is one part of the marketing process that focuses on developing a laser-clear message and the means to communicate that message to the intended audience. But, as a library, where does branding fit? With branding scaled and tailored to the public library arena, this guide clarifies marketing and branding and explains where to start.
160 pages, Illustrations
Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
Lançado | 30 de maio de 2008 |
ISBN13 | 9780838909621 |
Editoras | American Library Association |
Páginas | 160 |
Dimensões | 230 × 155 × 6 mm · 218 g |
Idioma | English |
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