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The Rise of Advertising in the United States: A History of Innovation to 1960
Edd Applegate
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The Rise of Advertising in the United States: A History of Innovation to 1960
Edd Applegate
In The Rise of Advertising in the United States: A History of Innovation to 1960, Edd Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America’s first class of professional marketers.
210 pages, 2 tables
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 17 de agosto de 2012 |
| ISBN13 | 9780810884069 |
| Editoras | Scarecrow Press |
| Páginas | 210 |
| Dimensões | 158 × 235 × 20 mm · 449 g |
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