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Balanced Brand: How to Balance the Stakeholder Forces That Can Make Or Break Your Business
John Foley
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Balanced Brand: How to Balance the Stakeholder Forces That Can Make Or Break Your Business
John Foley
Many companies assume that if sales are good, their branding must be effective. Wrong. Worse still, they pay alarmingly little attention to what it really is that sustains their brand reputation, leaving them vulnerable to dangerous backlash if a rift develops between their values and those of their customers, employees and shareholders.
208 pages, Illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 10 de fevereiro de 2006 |
| ISBN13 | 9780787983093 |
| Editoras | John Wiley & Sons Inc |
| Páginas | 208 |
| Dimensões | 159 × 236 × 21 mm · 376 g |
| Idioma | English |
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