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Endorsements in Advertising: A Social History
Kerry Segrave
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Endorsements in Advertising: A Social History
Kerry Segrave
The use of endorsements and testimonials to sell anything imaginable is a modern development, though the technique is centuries old. This exploration of modern endorsement advertising follows its evolution from a marginalized, mistrusted technique to a multibillion-dollar industry.
240 pages, photographs, notes, bibliography, index
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 5 de abril de 2005 |
| ISBN13 | 9780786420438 |
| Editoras | McFarland & Co Inc |
| Páginas | 239 |
| Dimensões | 152 × 229 × 12 mm · 318 g |
| Idioma | English |
![Cover for Kerry Segrave · Policewomen: A History, 2d ed. (Paperback Book) [2 Revised edition] (2014)](https://imusic.b-cdn.net/images/item/original/050/9780786477050.jpg?kerry-segrave-2014-policewomen-a-history-2d-ed-paperback-book&class=scaled&v=1399200404)
