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The McDonaldization Thesis: Explorations and Extensions George Ritzer
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The McDonaldization Thesis: Explorations and Extensions
George Ritzer
Ritzer discusses the process of McDonaldization, and scrutinizes: the labour process and the degree to which it has been McDonaldized; the relationship between McDonaldization and globalization and Americanization. Part Three presents new means of consumption and the book concludes with a re-evaluation of the McDonaldization thesis and its future.
224 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 24 de dezembro de 1997 |
| ISBN13 | 9780761955399 |
| Editoras | SAGE Publications Inc |
| Páginas | 224 |
| Dimensões | 150 × 220 × 20 mm · 500 g |
| Idioma | Inglês |
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